{"title":"X \u0026 V SYSTEM CAMERAS","description":"\u003ch2\u003eTHE HASSELBLAD DESIGN PHILOSOPHY\u003c\/h2\u003e\u003cp\u003eFinding the right balance for design is at the very heart of all Hasselblad products – a philosophy that has guided our Swedish craftsmen for over seven decades. Our designers masterfully combine contemporary innovation with unique heritage elements, creating a distinctive aesthetic language that gives Hasselblad its unmistakable look and ensures that future models will continue to build upon this timeless foundation.\u003c\/p\u003e\u003cp\u003eEvery new Hasselblad product draws deep inspiration from our rich photographic legacy, with our design team carefully studying the iconic cameras that have shaped the history of medium format photography. Small, thoughtful details from these legendary instruments are seamlessly integrated into the distinct composition of each new product, creating a bridge between past and future that honors our heritage while embracing cutting-edge technology.\u003c\/p\u003e\u003cp\u003eWhen you look straight on at any Hasselblad product – whether it's a camera body, lens, or accessory – our unwavering product integrity and the unmistakable family resemblance becomes immediately clear. This visual DNA runs through every element of our design language, from the precise curves and proportions to the carefully considered placement of controls and the signature Hasselblad finish.\u003c\/p\u003e\u003cp\u003eClassic lines meet modern functionality in perfect harmony, creating a faultless historical reflection that speaks to both our storied past and our innovative future. The result is a design philosophy that transcends mere aesthetics – it's about creating tools that feel as exceptional as the images they capture.\u003c\/p\u003e\u003cp\u003eThis commitment to design excellence represents everything Hasselblad has been throughout our distinguished history, and everything we will always be: the perfect marriage of Swedish engineering precision, timeless aesthetic beauty, and uncompromising dedication to the art and craft of photography.\u003c\/p\u003e","products":[{"product_id":"hasselblad-x2d-100c-medium-format-digital-camera","title":"X2D 100C","description":"\u003cul\u003e\n\u003cli\u003e100MP Medium Format BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eTop Display\u003c\/li\u003e\n\u003cli\u003eTilting Touch Display\u003c\/li\u003e\n\u003cli\u003ePhase Detection Autofocus (PDAF)\u003c\/li\u003e\n\u003cli\u003eFace Detection\u003c\/li\u003e\n\u003cli\u003e5-Axis 7-Stop In-Body Image Stabilisation (IBIS)\u003c\/li\u003e\n\u003cli\u003e1TB Built in SSD\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad Australia","offers":[{"title":"Default Title","offer_id":50527860621609,"sku":"CPHB.00000724.01","price":13150.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5427\/8697\/files\/CPHB.00000724.01.tag.0.webp?v=1750394820"},{"product_id":"hasselblad-907x-medium-format-camera-with-cfv-100c-digital-back","title":"907X \u0026 CFV 100C","description":"\u003cul\u003e\n\u003cli\u003e907X Camera and CFV 100C Digital Back\u003c\/li\u003e\n\u003cli\u003e100MP 43.8 x 32.9mm BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003e16-Bit Color, 15-Stop Dynamic Range\u003c\/li\u003e\n\u003cli\u003eHasselblad Natural Color Solution\u003c\/li\u003e\n\u003cli\u003e294-Point Phase Detection Autofocus\u003c\/li\u003e\n\u003cli\u003e3.2\" 2.36m-Dot Rear Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003eISO 64-25600\u003c\/li\u003e\n\u003cli\u003eInternal 1TB SSD Memory\u003c\/li\u003e\n\u003cli\u003eCFexpress Type B Memory Card Slot\u003c\/li\u003e\n\u003cli\u003eWi-Fi and USB-C 3.1 Gen 2 Connectivity\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad Australia","offers":[{"title":"Default Title","offer_id":50548724564265,"sku":"CPHB.00000863.01","price":12199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5427\/8697\/files\/CPHB.00000863.01.tag.0.jpg?v=1752042113"},{"product_id":"hasselblad-x2d-ii-100c-medium-format-digital-camera","title":"Hasselblad X2D II 100C Medium Format Digital Camera","description":"\u003ch1\u003eX2D II 100C\u003c\/h1\u003e\n\u003ch2\u003eBrilliance at Every Moment\u003c\/h2\u003e\n\u003cp\u003eCrafted for those who seek brilliance, the Hasselblad X2D II 100C delivers true-to-life colour powered by the revolutionary Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR). The groundbreaking AF-C mode, intelligent subject detection, and industry-leading 10-stop stabilisation work together seamlessly to deliver sharp images with unprecedented speed and precision—even in the most challenging conditions. With Phocus Mobile 2 streamlining your entire workflow, you can stay fully immersed in your creative process, letting inspiration flow naturally while exceptional images follow effortlessly.\u003c\/p\u003e\n\u003ch3\u003eRevolutionary Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF-C Continuous Autofocus\u003c\/strong\u003e - With PDAF and LiDAR technology\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHNCS HDR\u003c\/strong\u003e - End-to-end, true-to-life dynamic range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIBIS\u003c\/strong\u003e - 5-axis, 10-stop in-body image stabilisation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhocus Mobile 2\u003c\/strong\u003e - Enhanced creativity on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFocus in an Instant\u003c\/h3\u003e\n\u003cp\u003eThe revolutionary AF-C mode brings reliable continuous autofocus to Hasselblad for the first time, accurately detecting and tracking moving subjects with unprecedented precision. In AF-S mode, 425 PDAF zones spread across the entire 100-megapixel sensor work in harmony with advanced LiDAR technology for lightning-fast, accurate focusing. A sophisticated AF illuminator dramatically improves autofocus performance in challenging low-light conditions while doubling as an intuitive self-timer indicator.\u003c\/p\u003e\n\u003ch4\u003eAF-C Continuous Autofocus\u003c\/h4\u003e\n\u003cp\u003eFor the first time on any Hasselblad camera, the X2D II 100C features advanced AF-C continuous autofocus. Powered by cutting-edge deep learning algorithms, it reliably detects and tracks humans, vehicles, cats, and dogs in various poses throughout the entire capture process.\u003c\/p\u003e\n\u003ch4\u003eNew Focus Point Modes\u003c\/h4\u003e\n\u003cp\u003eBeyond the existing precision \"Spot\" mode, X2D II 100C introduces \"Expand Spot\", \"Custom\", and \"Wide\" modes. As inspiration flows, master every focal point with unprecedented ease and creative control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cstrong\u003e425 Focus Points | 3 FPS Continuous Shooting | PDAF + LiDAR Technology\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003eTrue Colours Shine in Every Highlight\u003c\/h3\u003e\n\u003cp\u003eExperience the world's first medium format camera with true end-to-end HDR capability. Your richly detailed HDR images are captured and processed in-camera as HDR HEIF or Ultra HDR JPEG for stunning, professional results. Images can be instantly reviewed on the brilliant touchscreen with 1400-nit peak brightness, or edited directly on iPhone\/iPad with the powerful Phocus Mobile 2.\u003c\/p\u003e\n\u003ch4\u003eHNCS HDR Technology\u003c\/h4\u003e\n\u003cp\u003eBuilding on the renowned HNCS foundation, X2D II 100C's HNCS HDR harnesses high dynamic range technology to elevate Hasselblad's signature natural colours to extraordinary new heights of brilliance. Even in the harshest lighting conditions, it prevents overexposure more effectively while revealing incredible detail that would otherwise be lost. HDR images captured with X2D II 100C can be viewed directly on the built-in 1400-nit touchscreen or on any HDR-capable iPhone, iPad, Mac, and Android device.\u003c\/p\u003e\n\u003ch4\u003eRevolutionary HDR Approach\u003c\/h4\u003e\n\u003cp\u003eTraditional HDR solutions focus solely on dynamic optimisation—brightening shadows and compressing highlights to retain detail. While this preserves information, it often reduces contrast and flattens images, sacrificing the very tonal qualities that bring photographs to life. Hasselblad engineers recognised that mastering highlight rendition demanded an entirely different approach.\u003c\/p\u003e\n\u003cp\u003eThrough three years of intensive development, our engineers created HNCS HDR—a breakthrough solution that enhances Hasselblad's signature natural colours and tones with the expanded possibilities of high dynamic range, while maintaining the authentic Hasselblad colour science photographers trust.\u003c\/p\u003e\n\u003ch3\u003e100-Megapixel CMOS Sensor Excellence\u003c\/h3\u003e\n\u003cp\u003eThe X2D II 100C's enhanced 100-megapixel medium format BSI CMOS sensor embodies Hasselblad's unwavering commitment to uncompromising image quality. With 16-bit colour depth delivering approximately 281 trillion colours, it captures the subtle gradations that bring photographs to life. The addition of ISO 50 native sensitivity and an impressive 15.3 stops of dynamic range provides photographers with precise control—from the deepest shadows to the brightest highlights, every nuance is preserved with exceptional detail.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cstrong\u003e15.3 Stops Dynamic Range | ISO 50 Native Sensitivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e3.6-inch OLED Two-Way Tilt Touchscreen\u003c\/h3\u003e\n\u003cp\u003eThe expansive 3.6-inch OLED touchscreen features vivid HDR visuals and up to 1400-nit peak brightness for true-to-life clarity in any lighting condition. The versatile screen tilts up 90° and down to approximately 43°, and can be pulled out to stay clear of the viewfinder for maximum shooting flexibility.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cstrong\u003e1400 Nits Peak Brightness | 2,000,000:1 Contrast Ratio | P3 Colour Gamut\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003eComposed by Design, Steady by Nature\u003c\/h3\u003e\n\u003ch4\u003e5-Axis, 10-Stop Stabilisation\u003c\/h4\u003e\n\u003cp\u003eStabilisation performance is now up to 8 times that of the X2D 100C when capturing distant subjects. The advanced 5-axis, 10-stop IBIS system lets you shoot handheld for several seconds and still capture crisp, clear images. Long exposures to capture flowing traffic or running water are now possible without a tripod.\u003c\/p\u003e\n\u003ch4\u003ePrecision Without Compromise\u003c\/h4\u003e\n\u003cp\u003eEach X2D II 100C undergoes an individual 2-hour calibration using Hasselblad's most stringent protocols. Our engineers applied Hasselblad's highest internal standards, achieving 0.1-pixel control precision through pixel-level calibration. The system employs high-precision gyroscopes and accelerometers, detecting movements as fine as 0.001 degrees.\u003c\/p\u003e\n\u003ch3\u003ePhocus Mobile 2\u003c\/h3\u003e\n\u003cp\u003eEdit RAW HDR images directly on your iPhone or iPad—adjust exposure, reduce noise with Hasselblad Natural Noise Reduction (HNNR), and showcase them with the signature Hasselblad natural colour. Even when the camera is powered off, you can wake it up remotely with the app and wirelessly transfer images at speeds up to 40MB\/s.\u003c\/p\u003e\n\u003ch3\u003e1TB Internal SSD Storage\u003c\/h3\u003e\n\u003cp\u003eWith 1TB of built-in SSD storage, X2D II 100C holds over 50,000 HEIF images—eliminating the anxiety of running out of space mid-shoot. Write speeds of up to 2,370MB\/s and read speeds of up to 2,850MB\/s ensure the camera keeps pace with your creativity. When additional storage is needed, the CFexpress Type B slot stands ready.\u003c\/p\u003e\n\u003ch3\u003eRefined Appearance \u0026amp; Ergonomics\u003c\/h3\u003e\n\u003cp\u003eCrafted with an advanced finishing process, the graphite grey matte coating combines exceptional durability with a refined, subtle texture. The distinctive black lettering adds a final touch of distinction. A newly optimised internal structure reduces weight by 7.5% compared with X2D 100C for effortless handling, while the redesigned grip ensures lasting comfort, even on the longest creative journeys.\u003c\/p\u003e\n\u003ch4\u003e5D Joystick and Custom Buttons\u003c\/h4\u003e\n\u003cp\u003eA precision 5D joystick beside the touchscreen allows swift focus point selection and intuitive menu navigation. With two new custom buttons—now totalling eight—personalised control is always at your fingertips.\u003c\/p\u003e\n\u003ch3\u003eXCD Lens Compatibility\u003c\/h3\u003e\n\u003cp\u003eHasselblad XCD lenses feature compact designs, stunning high resolution, and leaf shutters with flash synchronisation at all speeds, readily achieving the perfect balance between sharp and soft focus areas. The comprehensive XCD lens lineup covers a focal range from 20mm to 230mm, meeting the diverse needs of any photographer. Every press of the shutter freezes the moment into beautiful, high-quality imagery, with in-camera lens corrections reducing basic post-processing adjustments.\u003c\/p\u003e\n\u003cp\u003eCamera only- Does not include pictured lens!\u003c\/p\u003e","brand":"Hasselblad Australia","offers":[{"title":"Default Title","offer_id":50806915727657,"sku":"CPHB.00000928.01","price":12299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5427\/8697\/files\/CPHB.00000928.01_3.png?v=1755571539"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5427\/8697\/collections\/CPHB.00000830.01.tag.5.webp?v=1755218361","url":"https:\/\/hasselblad.com.au\/collections\/x-v-system-cameras.oembed","provider":"Hasselblad Australia","version":"1.0","type":"link"}